
One of the hardest parts of house painting is choosing the paint, and even harder – the brand.
After you get the room ready for painting and have even chosen the paint color, you have to decide which brand of paint to use.
Many individuals tend to war with themselves over which they want to choose between the two Moores: Kelly Moore or Benjamin Moore paints.
Benjamin Moore paints are known to be reliable paints with a long product history, while Kelly Moore paints are more well known for their professional paint matching services and customer service.
Furthermore, Benjamin Moore is favored when it comes to professional painters, whereas DIY painters commonly choose Kelly Moore paints.
Much like any other business, both Kelly Moore and Benjamin Moore have a story, a history, a reputation, and their special qualities.
Below, you can compare and contrast these two brands while considering which one is best for your needs.
Benjamin Moore Paints
Having a long-running history is perhaps the best credit to Benjamin Moore’s name. Benjamin Moore Paint has been around since the year 1883.
Such a long lifespan also means they have a lot of experience in the industry.
For some homeowners, this can be seen as a perk, though other homeowners might feel wary because they worry that this means they will just operate like a big business with little regard for the customer.
Availability of Products
Individuals who have painted their own homes usually run into the problem of needing more paint in the future to repair scratches and other marks caused by daily life.
How easy it is to access the needed paint is important to consider.
Benjamin Moore paint can be found in various locations throughout the country.
If you want to purchase more paint in the same color from the same brand, you can count on Benjamin Moore paints to be there.
Affordability of Paint Products
As stated, Benjamin Moore paints are typically preferred by professional painters.
The exact reason for this isn’t well known. Some think that it’s because of its price, while others speculate on other factors.
Unless the job needs an unusually large amount of paint, the difference between the two brands isn’t much at all.

Kelly Moore Paints
Though Kelly Moore doesn’t have a history quite as long as Benjamin Moore, each company has its own story, and Kelly Moore is no different.
While Benjamin Moore is thought to be the go-to choice for professional painters, Kelly Moore was created in 1946 to serve the needs of professional painters.
After more than 50 years of being such a supplier, Kelly Moore has plenty of experience themselves.
Another reason that Kelly Moore was started was the desire to give painters knowledgeable and professional customer service to assist them.
Such services for both homeowners and professional painters alike are what sets Kelly Moore apart, even today.
Availability of Products
Just like Benjamin Moore, Kelly Moore paints can be found in locations all across the country.
Even so, they don’t have quite as much coverage ability as Benjamin Moore.
That said, Kelly Moore paints are still incredibly simple to get your hands on and are just as easy to order online.
Affordability of Paint Products
While it might be difficult to name a victor in terms of pricing, both Kelly Moore and Benjamin Moore do have fair, competitively priced paint.
Several factors, including paint type, grade, and various regional factors, can come into play and affect the price of their respective products.
Fortunately, both companies have affordable choices for you to consider.

Benjamin Moore OR Kelly Moore – The Winner…
If you are searching for quality paint and are bouncing back and forth between the two different Moore paints, both Kelly Moore and Benjamin Moore are excellent choices.
However, I think picking the best paint for your next painting project generally just comes down to what you prefer between the two of them.
Benjamin Moore is simpler to get your hands on and has a more recognizable name.
For this reason, it could be a better choice if you need paint in bulk.
Kelly Moore has a reliable reputation and the paint to match and may also be suitable for those who want a little more guidance when it comes to painting.
Does the Brand of Paint Really Make a Difference?
Paint isn’t one of those products where the quality or brand can be skimped on; if you don’t choose good paint, you’ll notice it on the walls.
Quality paints will last longer and spread further on the walls, which is what you want.
Thicker coats and better coverage come with more pigments, which are found in quality paint.
This means that, yes, it does make a difference, so you’ll want to do your research on whatever you pick.
For me, Kelly Moore, Benjamin Moore, and Sherwin Williams are the three most popular brands to choose from. And I can’t think of any other brand besides these.
Although all three will have pros and cons, if you choose between them, I am pretty sure you won’t be disappointed.
Kelly Moore vs. Benjamin Moore – Tips for Choosing the Right Paint
There are seemingly endless options for paint waiting for you to choose from.
Choosing the paint that you’re going to be happy with on your walls for years to come can be stressful, even for the most experienced painters out there.
Below are a few tips to consider when choosing the best paint to make sure you are satisfied with the end result:
- Choose colors that complement the existing furniture in your home.
- Figure out what you want the colors in your home to do and how you want them to affect the mood.
- Think about how you want the color to affect your mood–do you want something calming, invigorating, or neutral?
- It is best to do a bit of research and read real customer reviews on the type and color of paint that has caught your eye before making your purchase.
There is no one set rule for everyone when it comes to picking paint brands or paint colors.
Ultimately, it all comes down to personal preference and what you hope to achieve with your new paint job.
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Jack Luis is a semi-retired painter who loved painting his clients’ ideas on their walls.
He had worked as a painter for over a decade serving customers in areas such as Charleston, Mount Pleasant, Beaufort, and Georgetown, SC (South Carolina). Today in his free time, he likes to read and write about the newer techniques implemented in his profession. You may read more about him here or get in touch with him here.